The people behind Music Partner Group.

Driven by the belief that "the impossible is possible," Sebastian Hetland, better known as ManagerSebb, has built his career around turning bold artist visions into real momentum and global possibilities. With a background in finance, he quickly realized his true passion lived elsewhere: in music, people, and building careers with purpose.

Over the past five years, he has worked as a manager across Switzerland, Spain, Norway, England and the Netherlands, starting his journey in Switzerland with the artist Hartzon. His early experience gave him a clear view of what artists need behind the scenes: strong direction, smart structure, and someone who champions the creative while building the future around it.

Today, based between Oslo and Amsterdam, ManagerSebb is the founder of Music Partner Group and is known for his strategic mindset, creative edge, and relentless work ethic. From international projects — including work connected to a release with Flo Rida — to supporting artists performing on major stages like Tomorrowland, he continues to push boundaries with one goal in mind: helping talent grow into something truly global.

Håvard is the CFO and co-owner of Music Partner Group, known for turning complex financial realities into clear, actionable direction. With a foundation in International Management and strong experience in cost control for multi-million-dollar projects, he brings structure, precision, and steady leadership to fast-moving creative environments.

He's also an advanced Excel specialist with a practical obsession for smarter workflows. By building automation, macros, and streamlined reporting systems, he removes manual bottlenecks and creates clarity where others see chaos — having saved 350+ work hours per year in previous roles through efficiency-driven solutions.

At MPG, Håvard focuses on protecting long-term financial health, optimizing liquidity, and strengthening decision-making through clean reporting and high-quality insights. Whether it's forecasting, budgeting, or refining internal systems, his goal is consistent: to build a financial engine that supports growth, safeguards stability, and gives the team the confidence to move forward — faster and smarter.

Sjur Ulriksen is an artist manager at Music Partner Group who believes that the best artist development starts with the person behind the music. With a background in personal training and digital marketing, he brings a rare combination of discipline, motivation, and audience insight to every artist he works with.

His years in personal training taught him something that translates directly to artist management: real progress comes from consistent, personal follow-up — not quick fixes. He knows how to push people forward, keep them accountable, and help them build the confidence to take the next step. Alongside this, his digital marketing expertise gives him a sharp understanding of how to cut through the noise, build visibility, and connect artists with the right people online.

What truly sets Sjur apart is his network. Through years of building relationships across the industry and beyond, he has developed connections that open doors — whether it's for collaborations, opportunities, or simply getting an artist in front of the right eyes. At MPG, he combines this network with a hands-on, personal approach, working closely with talent to turn ambition into real momentum.

Angad Singh is an artist manager and events lead at Music Partner Group who approaches management as a business built around the artist. He believes that a career only becomes sustainable when creative identity and commercial strategy grow together, so he looks for the revenue hiding in every opportunity — long before it reaches the stage.

With a degree from Harvard behind him, Angad brought an analytical, results-driven mindset into the music industry. He cut his teeth in Bergen, Norway, working with several of the city's biggest festivals, where he learned how large-scale events are programmed, budgeted, negotiated and sold. That experience gave him a rare view from the promoter's side of the table: what makes a booker say yes, what a lineup really costs, and where value is created for everyone involved.

At MPG he works across artist development and events, turning that business instinct into concrete outcomes — partnerships, sponsorships, brand collaborations, event concepts and smarter deals that grow an artist's income without compromising who they are. He is relentless about finding new ways to generate revenue, and equally serious about the people he represents: the numbers only matter because they give artists the freedom to keep creating.