Artists with identity. Careers with direction.

Music Partner Group brings music, identity and strategy together to develop artists with international ambition.

Gumbas
GumbasTechno
Simon Field
Simon FieldHouse
EFFIE ĐeFine
EFFIE ĐeFineMain Stage
Hyperspectral
HyperspectralHardstyle / Hard Dance
L3SS
L3SSHouse

As seen at

Management for what's next

We don't just book shows or plan releases. We build careers with direction — connecting an artist's sound, identity and ambition into one long-term strategy that grows with them.

Learn more about MPG

Every release, every show and every partnership feeds into a long-term plan. We map out the next 12–24 months with each artist — what to release, where to play, who to reach — so each step builds on the last.

A recognizable artist is a durable artist. We shape visual identity, sonic direction and positioning together, so the artist reads as the same person on Spotify, on stage and in the press.

Based in Norway, working across Europe and beyond. We open the right doors — labels, festivals, agents and partners — in the markets that matter for each artist's genre and ambition.

Music, live, brand and community grow together. We don't treat them as separate silos — a release feeds the tour, the tour feeds the audience, the audience feeds the next release.

The team

The people behind Music Partner Group.

View all

News & press

Latest from MPG

View all

Instagram

@music.partner.group

Follow for the latest updates, live sets and behind the scenes.

Follow
    base44
    Edit with Base44