About us

Music Partner Group (MPG) is a dynamic and forward-thinking record label dedicated to empowering and nurturing the talents of up and coming artists. With a strong focus on providing unparalleled support and opportunities, MPG has quickly established itself as a prominent force within the music industry.

Founded in the beginning of 2023, MPG recognized the need for a record label that not only recognizes emerging artists’ potential but also actively cultivates their growth. Our mission is to create an inclusive and artist-centric environment where musicians can flourish and reach their full potential.

At MPG, we believe that every artist deserves a chance to shine. We pride ourselves on our ability to discover and champion exceptional talent across various genres, from pop and rock to hip-hop and electronic music. Our experienced A&R team works tirelessly to identify promising artists, helping them shape their unique sound and develop their artistic vision.

One of our core strengths lies in our extensive network within the music industry. We have fostered strong relationships with influential industry professionals, including producers, songwriters, and booking agents. This network allows us to offer our artists unparalleled opportunities, such as collaborations with renowned musicians, exposure to established labels, and high-profile performances at major music events.

MPG understands the importance of providing comprehensive support to artists beyond the recording studio. We offer guidance in areas such as music production, marketing, branding, and promotion, ensuring that our artists have the necessary tools to succeed in today’s competitive landscape. We strive to create long-term partnerships with our artists, acting as a supportive ally throughout their career journeys.

Driven by our passion for music and the pursuit of artistic excellence, MPG continues to redefine the traditional record label model. We believe in breaking down barriers and embracing innovation to stay at the forefront of the ever-evolving music industry. Our commitment to authenticity, creativity, and the advancement of emerging artists sets us apart as a record label with a vision.

Join us on our journey as we shape the future of music and empower the next generation of talented artists. Together, we will create a legacy that resonates throughout the industry and beyond.

The Founder

Sebastian Hetland is a talented individual with an unwavering passion for music. His journey in the music industry began as a manager for the producer duo Hartzon. Having collaborated with numerous professional artists, including releasing a song featuring acclaimed artists such as Flo Rida. Through this collaborations, Sebastian honed his skills and gained a deeper understanding of the inner workings of the music industry.

Having lived in diverse countries like Australia, Switzerland, and Spain, Sebastian’s exposure to various cultures has broadened his horizons and allowed him to forge valuable connections. His extensive network comprises artists, producers, and industry professionals, facilitating possibilities for collaborations with talented individuals from around the globe.

The last years, Sebastian has fully dedicated himself to his passion for music, assuming roles in artist management, music production, and strategic planning. His dedication and expertise is whats going to help propell artists in their musical journey.

In early 2023, Sebastian established Music Partner Group, a record label committed to supporting and nurturing up-and-coming talents. Driven by his belief in the transformative power of music, he founded the label with a vision to provide a platform for budding artists to flourish without taking control of their life with keeping the artists in control. Sebastian’s deep understanding of the music industry allows him to devise effective strategies and plans that propel emerging artists toward stardom. His meticulous planning and strategic thinking lay the foundation for the success of both his team and the artists they represent.

What sets Sebastian apart is not only his expertise but also his unwavering drive and genuine care for the artists he works with. He believes in the potential of every artist and understands that the right combination of knowledge, passion, and determination can turn dreams into reality. With a strong focus on artist-centric approaches, Sebastian empowers musicians and guides them in achieving their goals.

In addition to this, Sebastian is also the founder of the platform russelater.no, a Norwegian russ music platform. This platform is on the way to become the go-to space for russ purchasing Norwegian russ songs.

With his vast knowledge, experience, and extensive network, Sebastian Hetland is starting to make waves in the music industry. Driven by his love for music and his desire to bring together artists, producers, and music enthusiasts from all walks of life, Sebastian pushes boundaries and explores new opportunities. His contributions to the music world are sure to leave a lasting legacy, as he continues to help artists achieve their dreams and make a meaningful impact in the industry.

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